About Sara


Founded in 2004, Sara Rotta Loria is a Brand born of the passion of Sara, originally from Turin, moved to Milan in 1998. After an original artistic career, she started with fashion in 2003. Sara’s project is to create collections dedicated to children, in which the dress becomes a game to carry with you.

Hence the idea of ​​creating three-dimensional shapes applied to clothes, with which children can interact and have fun. Flowers, animals, stars, cakes and many other imaginative applications to decorate pinafores, T-shirts, sweatshirts, hats and coats!

Sara tries to interpret the clothes with the eyes of children, reproducing the funny drawings of childhood, bright colors and stylized shapes, giving life to incredibly effective collections that are chosen first of all by the young costumers.

Special research is dedicated to the fabrics selection, manufacturing processes and innovation, thanks to this each garment becomes unique and original. The collections offer pinafores, skirts, trousers, dusters, coats, shirts and T-shirts, as well as accessories such as necklaces, bags, hats, scarves, blankets and travel bags for mothers. The clothes are for children from 0 to 12 years.